Karla Carr
Advertising Operations Manager @Goodway Group
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WORK HISTORY
Advertising Operations Manager @Goodway Group
Execute Programmatic campaigns from conception to launch (Client Roster: Subaru/Einstein Bros. Bagels/SharkNinja/Tasc Performance)•Utilize Amazon Ads, TradeDesk, and Campaign Manager 360 to upload and traffic Display, Audio, Video and Connected TV creatives •Update Dynamic Display and Video feed spreadsheets manually for clients and push the updates live through Innovid and Google Studio•Use Google Tag Manager/Google AdWords/Facebook Campaign Manager to set-up Display/Search/Social pixels•Manage monthly Billing documentation for client campaigns•Monitor and report on campaign workflow continuously to identify optimizations and enhance customer engagement•Collaborate with Programmatic Media Traders, Social Managers, Search Managers, Team Leads, Creative Team and Clients to brainstorm ideas as well as deliver campaigns in a timely manner
EDUCATION
Bradley University
Bachelor of Science (B.S.) in Communications, Public Relations
SKILLS
ABOUT KARLA CARR
Bradley University graduate, B.S. Communication, concentration Public Relations. Double…
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