Karla Attanasio
Head of Marketing l VP Marketing l Global Director l CPG l Private Equity l B2C l B2B l Vision l Strategy l Innovation l Insights l Activation l P&L
- Role
- Head of Marketing at Cellular Sales
- Location
- Knoxville, TN, US
- LinkedIn followers
- 500 followers
About Karla Attanasio
VP Marketing with 15+ years of experience in brand vision, strategy, product innovation…
Experience
Head of Marketing
Jan 2024 — Present · Knoxville, TN, US
Wireless retailer delivering great experiences as an authorized agent for Verizon WirelessSet the strategic vision and craft the marketing strategies to drive brand awareness and customer loyalty for Cellular Sales retail locations. Collaborate closely with sales teams to ensure alignment with business objectives, and oversee the implementation of brand initiatives to ensure consistency and effectiveness throughout all markets.
Education
University of Chicago
Bachelor of Arts - BA
Vanderbilt University - Owen Graduate School of Management
Master of Business Administration - MBA
Skills
- Fmcg
- Trade Marketing
- Brand Equity
- Forecasting
- Categorization
- Marketing Management
- Market Analysis
- Customer Insight
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Shopper Marketing
- Marketing
- Market Planning
- Integrated Marketing
- Competitive Analysis
- Ac Nielsen
- Strategy
- Segmentation
- Iri
- Business Insights
- Nielsen
- Product Innovation
- Marketing Research
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