Karla Woodward
Marketing Manager, Airlines Vertical @Navitaire, An Amadeus Company
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WORK HISTORY
Marketing Manager, Airlines Vertical @Navitaire, An Amadeus Company
Salt Lake City, UT, US
Leadership: Key stakeholder in the development and marketing of an industry leading retailing engine. Marketing Management: Working with the Global Travel Commerce Product team based in Salt Lake City & the Philippines, launch Travel Commerce product in new markets (domestic and international). Provide on-going sales support and on-site customer service support for clients. Offer solutions-based consultations, support product implementations and installations, and assist with training and documentation.Brand Management: Ensure promotional materials meet brand guidelines and support sales needs. Update marketing materials to reflect market-centric needs and audience. Accomplishments: Identified barriers to product adoption and worked to create solutions to reposition product and make it more relevant in the marketplace. Identified areas and presented of missed opportunity for clients.
EDUCATION
Walden University
MBA, Marketing
University of Phoenix
BS, Marketing
SKILLS
ABOUT KARLA WOODWARD
Marketing drives revenue. Throughout my career, I\'ve studied consumer behaviors and trends to reach buyers through the right channels at the right time. I am well-versed in using traditional, digital, social and emerging media to grow audience. Analytical by nature, I get a kick out of identifying untapped audiences and developing promotional & sales strategies that deliver meaningful results. I lead by example and infuse fun and passion into my work. Competitive by nature, I’m a quick study and strive for excellence and delivering remarkable results. I love that my field of study has given me the freedom to explore how different industries approach marketing and drive buyer behaviors. My cross-industry experience and continual quest for knowledge gives me a broad perspective of today’s marketplace.Note: The opinions and views expressed are my own and do not necessarily reflect those of Amadeus or Navitaire.
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