Karla Sartori

Bayer Radiology Product Portfolio Views are my own Building product go-to-marketing strategies to accelerate customer outcomes through digital, thought leadership, advertising, and communications.

Role: Marketing Director, Radiology Product Portfolio at Bayer
Location: Pittsburgh, PA, US
LinkedIn followers: 500 followers

OtherView LinkedIn profile

About Karla Sartori

Seasoned healthcare IT marketer with experience in developing strategic marketing plans, market research, product marketing, lead generation, public relations and advertising to accelerate business growth.Specialties:• Healthcare• Strategic Planning• Product Marketing• GTM Strategies• Market Segmentation and Positioning• Product Development and Launch• Market Intelligence & Competitive Analysis• Win/Loss Analysis• Sales Enablement Tools• National and Targeted Sales Strategies • Public and Media Relations• Digital Marketing • Thought Leadership Strategies• Marketing Communications• Advertising & Marketing Management• Creative Strategy• Special Event & Trade Show Coordination• Multi-media and Creative Production• Account Management• Customer Success Engagement • Team Development

Experience

Marketing Director, Radiology Product Portfolio
Bayer
Nov 2025 — Present · US
Supports the execution of commercial strategy and key brand initiatives across Bayer\'s Radiology Product Portfolio

Education

Robert Morris University
BSBA, Business Education and Management
Robert Morris University
MSEd, Business and Instructional Development

Skills

Advertising Research
Marketing Strategy
Healthcare
Business Development
Marketing
Event Planning
Public Relations
Account Management
Trade Marketing
Management
Strategic Planning
Creative Strategy
Corporate Events
Sales Enablement
Competitive Analysis
Market Research
Healthcare Information Technology
Trade Show Strategy
Product Marketing
Advertising Management
Process Improvement
Lead Generation
Go-to-Market Strategy
Marketing Communications
Event Marketing Strategy
Marketing Management
Email Marketing
Event Management

Contact information

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Current company

Bayer

Chemical Manufacturing · 96K employees

Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition. We design our products and services to serve the most essential human needs of health and nutrition. At the same time, we strive to address some of the world’s biggest challenges presented by a growing and aging global population. At Bayer, we’re committed to driving sustainable development and generate a positive impact with our businesses. Through the power of science, we’re pioneering new possibilities that advance life for all of us. That means reimagining how we care for ourselves and one another by empowering everyday health, improving approaches to patient care, and finding better ways to nourish our communities around the world. Data Privacy Statement & Imprint: https://www.bayer.com/en/glob-li-bayer-en-dps-imprint

bayer.com

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