Karla Penuela
Business Systems Analyst | Salesforce Automation & Integrations | Process Optimization
- Role
- Salesforce Business Analyst at Brillion
- Location
- Oakland, CA, US
- LinkedIn followers
- 500 followers
About Karla Penuela
People-first problem solver with 10+ years of experience across social work, executive support, and business systems, known for strong communication, collaboration, and leadership. Brings 5+ years of Salesforce experience delivering CRM and automation solutions across 30+ client implementations. Recognized for reliability, strong execution, and consistently delivering high-quality work in regulated environments.
Experience
Salesforce Business Analyst
Apr 2024 — Present · Atlanta, GA, US
Primary Business Analyst and trusted client-facing lead for a high-revenue enterprise utility client, owning end-to-end delivery of Salesforce initiatives from requirements through deployment- Drive solution design and Salesforce configuration across automation, data model, and security, translating ambiguous business needs into scalable, long-term solutions- Delivered Salesforce implementations across 18+ client organizations, supporting 30+ enterprise automation and process optimization initiatives- Conduct root-cause analysis on system defects and data inconsistencies, implementing durable solutions that improve system reliability and data integrity- Led SOC 2 implementation during a multi-company merger, coordinating controls, stakeholders, and audit readiness across merged environments
Education
Saint Mary's College of California
Bachelor of Arts - BA, Sociology
2010 — 2014
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