Karla Martinez
Marketing Manager
- Role
- Head of Marketing at Hogar Futuro
- Location
- Newark, DE, US
- LinkedIn followers
- 500 followers
About Karla Martinez
Experienced Head of Marketing, with a strong background in driving business growth and…
Experience
Head of Marketing
Jan 2024 — Present · MX
Manage the Marketing Team: Lead and support the marketing team to achieve goals and optimizeperformance- Oversee Budgeting: Handle the annual and monthly marketing budget, ensuring efficient allocation ofresources- Develop Marketing Plans: Create and execute an annual marketing strategy for 25 active subdivisions- Negotiate Sponsorships: Plan, negotiate, and implement sponsorships with sports teams- Influencer and Talent Strategy: Develop influencer and talent campaigns targeting specific audiencesegments- Event Management: Plan, execute, and measure events, including point-of-sale promotions, exhibitions,and stadiums activations- Media Planning and Coordination: Strategize, coordinate, and measure digital and traditional mediaefforts (social media, TV, print, radio, etc.)- New Subdivisions Launches: Oversee the launch of new developments, including brand creation,positioning strategies, model home decoration, signage, etc.
Education
ESPE Escuela Superior de Procesos Políticos
Master's degree Direccion de Campañas Políticas, Ciencias políticas y gobierno
2019 — 2021
Arte AC
Licentiate degree, Graphic Design
2003 — 2007
Universidad de Monterrey
Master's Degree, Maestría en Diseño Grafico, con especialidad en Mercadotecnia.
2014 — 2016
EGADE Business School del Tecnológico de Monterrey
Diplomado, Mercadotecnia Estrategica
2020 — 2021
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