Karla Keller

Regional Account Manager @Staples Promotional Products

US

Recruited to lead branded product initiatives to enhance the marketing presence of Anheuser-Busch within the branded merchandising arm of one of the most prominent office supply retailers in North America.• Direct promotional initiatives for the firm\'s Anheuser-Busch account comprised of 120 Anheuser-Busch wholesalers and 90 corporate field employees.• Execute Anheuser-Busch\'s corporate and regional strategies for on-and-off-premise promotions within the 12 state western region.• Consistently exceed sales projections for core brands by partnering with key stakeholders at Anheuser-Busch, including Regional Directors, Trade Marketing, Regional Marketing, High-End Team, Operations and Key Account Managers. • Drive revenue growth through consultative selling methods to identify customer needs, develop solutions, and negotiate contracts.• Implement successful sales strategies to achieve and exceed margin objectives through new and/or expanded program development and growth within the Anheuser-Busch account.• Use consultative selling methods to identify customer needs and develop value-added propositions. • Coordinate and approved Anheuser-Busch\'s co-branding initiatives for NFL, NHL, NBA and MLS sponsorships.• Utilize the company\'s CRM system on a daily basis to self-manage selling activity, contacts, deals, strategies, reporting and communications.• Consistently deliver top performance in promoting products and services, and remain committed to customer satisfaction in support of business retention and expansion objectives.

University of Phoenix

Marketing