Karla Karina Nafarrate

Marketing & Communications Manager, Head of Department @Fleet Science Center

Head of the Marketing & Communications Department-Overseeing branding, advertising, messaging and promotional campaigns-Establishing the organization\'s positioning, identifying target audiences and developing marketing plans with specific objectives across different channels and segments-Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration-Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital and video assets-Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels- Developing and managing the marketing department\'s budget-Developing an ongoing media strategy, seeking high-level placements in print, broadcast and online media-Overseeing all aspects of public-facing communications representing the organization, including social media, email marketing and content management-Coordinating all public relations and social media to engage audiences across traditional and new media-Leveraging existing media relationships and cultivating new contacts within business and industry media-Managing media inquiries and interview requests and creating content for press releases, byline articles and keynote presentations-Monitoring, analyzing and communicating PR results-Evaluating opportunities for partnerships, sponsorships and advertising on an ongoing basis-Building relationships with thought leaders to grow industry awareness, maintaining a keen understanding of industry trends affecting clients and making appropriate recommendations regarding communication strategy surrounding them.