Karla Cruz

About Karla Cruz

I possess expert knowledge and practical skills with fiber and satellitetransmissions, stadium and facility capabilities, file transfer protocoland viral newsgathering procedures. I also have a comprehensiveunderstanding of breaking news procedures, remote event productions regarding all sports major events such as FIFA World Cup, UEFA Champions League, UEFA European Championships,Tennis Grand Slams, Boxing PPV events, Super Bowl, NBA Finals, and the MLBWorld Series.My career achievements make me a subject matter expert in field production,production operations, media production, event operations, transmissiontechnologies, sports teams, players, media influencers, Social Media, anddigital media.I recently completed the Women in Cable Telecommunication (WICT) Network\'sPhiladelphia Rising Leaders Program (RLP) for emerging women leaders inmedia, entertainment, and technology. Among many executive skills, I learnedto build and develop high-performing teams, expand organizational impact,nurture collaborative relationships, and evaluate diverse leadership styles.Bilingual in English and Spanish.

Experience

1. Sr Managing Producer

   ESPN

   Jun 2022 — Present · CT, US

   Direct nine team members in Los Angeles, Bristol Connecticut, London, andAmsterdam. Coordinate strategies, editorial functions, news gathering, andcoverage for all International regions. Guide the daily activities of theInternational Assignment Desk and Bureau Producers, react immediately tobreaking news, and pursue story-related sound and video resources. Report tothe Vice President.• Partner with ABC NewsOne, ABC affiliates, and colleagues at other networkaffiliates on breaking news stories to share information and allocatebroadcast resources.• Facilitate the collection of transmitted information via satellite, TVU,fiber, and cable for televised games to promote consistency between eachgame and studio production.• Manage relationships with vendors and service providers for all ESPNneeds. Negotiate contracts, hire crews, and administer budgets with 3rdparty business contacts.• Apply a sophisticated understanding and deep knowledge of the sportslandscape, with specific insight into a variety of North American, LatinAmerican, and European markets and professional sports team operations.• Hire and negotiate agreements with freelance English and Spanish crewsbased on company and vendor protocols.• Partner with management to improve Assignment Desk workflow, productivity,quality, and interdepartmental projects to sustain company performance andbrand recognition.

Education

• UNAM, Facultad de Ciencias Politicas y Sociales

  Bachelor of Sciences, Communications

  1997 — 2001

Skills

• Broadcasting
• Vizrt
• Broadcast Journalism
• Guest Booking
• Field Production
• Media Production
• Video
• Field Producing
• Avid Media Composer
• Social Media
• Quantel
• Non-Linear Editing
• Enps
• Breaking News
• Broadcast
• Broadcast Television
• Avid
• Digital Media
• Video Production
• Television