Karla Anderson

About Karla Anderson

I am highly effective in marketing, with experience delivering results directing strategies that increase revenue, customer engagement and competitive differentiation. My success is driven by my ability to lead marketing plans, strategies, and messaging campaigns that increase brand awareness and engagement.SUMMARY Engaging marketing leader possessing a winning blend of subject matter expertise, skill in the oversight of teams, and practical experience analyzing and improving campaigns. Leverages a unique mix of strategic and analytical expertise, consistently exceeding performance goals by aligning the effort of strong teams with organizational objectives.LEADERSHIP HIGHLIGHTS With Peloton Interactive, directs marketing campaigns, website and creative development, and channel marketing to increase brand visibility in the Americas. As a co-leader, oversees the re-engineering of the brand strategy, ensuring consistency across messaging and tailoring strategies to address the B2B Voice of the Customer. In a prior role, generated more than $40M in topline revenue from direct and consumer-focused marketing, and $35M in indirect revenue from campaigns supporting authorized distributors.

Experience

1. Executive Vice President - Head of Marketing

   Teamworks

   Jul 2024 — Present

Education

• The University of Kansas

  Bachelor of Science, Health Sports and Exercise Science and Journalism

  1999 — 2003

• Wharton Online

  Certificate, Strategic Management

  2020 — 2021

• The University of Kansas

  B.S. Education, Journalism

  1999 — 2003

Skills

• Media Relations
• Media Buying
• Media Planning
• Digital Strategy
• Sem
• Radio
• Advertising
• Management
• Strategic Partnerships
• Budgets
• Negotiation
• Marketing Management
• Crm
• Strategy
• Social Media Marketing
• Sales
• Marketing
• Digital Marketing
• Social Media
• Integrated Marketing
• Marketing Strategy