Karl Theile

About Karl Theile

Experienced Results-driven Senior Finance Executive with a demonstrated history of working with operations to support the business and align operational objectives to achieve results. Directly reporting to or supporting the C-Suite, Board of Directors and Private Equity. Strong professional skilled in Generally Accepted Accounting Principles (GAAP), International Financial Reporting Standards (IFRS), Mergers and Acquisitions, Management and Cost Accounting, Operations Finance Support, Financial Accounting, Credit and Collections, Internal/External Audit, SOX Compliance and all daily Finance Operations.• Proven ability at strengthening finance/accounting teams and processes through process improvement, employee recruiting and mentoring, best practices and automation• Consistently delivers improved bottom-line results• Experienced in creating and delivering key business strategies that drive company and shareholder value• Superior communication skills with all levels of an organization and it’s external customers, able to translate the financial impact of actions to the non-financial departments• CFO of the Year - 2011 Greater Milwaukee Business Journal

Experience

1. Chief Financial Officer

   Cannella Media Dtc

   Oct 2018 — Present · Milwaukee, WI, US

   Owned by private equity firms Zelnick Media Capital and Palladium Equity Partners, Cannella Media DTC, LLC is a performance based TV media company. Cannella provides the scale clients need to drive customer acquisition, and to support online efforts and offline retail traffic, resulting in nearly a billion dollars’ worth of sales through direct-to-consumer and retail sales channels annually. Accountable TV advertising combines the broad reach of television with quantitative metrics that provide real-time feedback on your advertising investments. In addition, Cannella has a proprietary CPA business model that provides both traditional TV media buying and guaranteed performance based media services. This combination has led to a highly cost effective, sustainable media mix with limitless scale for marketers to maximize the success of their campaign, all without any risk.

Education

• Marquette University

  BS Business, Accounting

  1984 — 1988