Karissa Ballentine
Director- Go-to Market, Brand Strategy & Innovation- Green Giant Frozen Vegetables @B&G Foods Inc.
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WORK HISTORY
Director- Go-to Market, Brand Strategy & Innovation- Green Giant Frozen Vegetables @B&G Foods Inc.
Boulder, CO, US
Led brand strategy, new product development and go-to-market strategy for iconic American brand across-portfolio; aligned new item launches and marketing plans with key retail drive periods and initiatives - Spearheaded multi-year innovation pipeline development and commercialization process including launch of one of the most successful platforms in recent brand history- Managed large omni-channel, marketing, licensing and partnerships across PR, digital and shopper, including NFL Superbowl and Macy\'s Thanksgiving Day Parade- Collaborated with cross functional teams and retail partners to drive sell-in and accelerate category growth
EDUCATION
University of Colorado Boulder - Leeds School of Business
Bachelor of Business Administration (B.B.A.), Marketing
Texas McCombs School of Business
MBA, Marketing/Marketing Management, General
The University of Colorado- Leeds School of Business
Bachelor of Business Administration - BBA, Business Administration and Management, General
ABOUT KARISSA BALLENTINE
15+ years of brand strategy, innovation, and go-to-market leadership in food and consumer…
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