Kariss Morales

About Kariss Morales

I’m a brand marketing leader with 8+ years of experience building and scaling campaigns for some of the world’s most influential consumer brands across retail, sport, and lifestyle. Currently I am a Brand Marketing Manager at JD Sports, I lead full-cycle campaigns in partnership with brands like Nike, Jordan, adidas, and New Balance in efforts to drive growth through integrated strategies that connect product, culture, and community. From overseeing multi-channel budgets to aligning cross-functional teams, I focus on delivering work that not only builds brand equity but moves business. My background spans global brand strategy at Gymshark, where I led women’s campaigns and contributed to over 60% of business revenue, to portfolio management at Anheuser-Busch, where I drove triple-digit growth for Cutwater Spirits. Across every role, I’ve built a reputation for translating consumer insights into impactful storytelling, high-performing campaigns, and meaningful brand moments. I’m especially passionate about shaping culturally relevant marketing; whether that’s tapping into emerging audiences, building loyalty ecosystems, or creating IRL experiences that resonate both digitally and in real life. Always open to connecting with others in brand, retail, and culture-driven marketing.

Experience

1. Brand Marketing Manager

   JD Finish Line

   Nov 2024 — Present

Education

• Rutgers University–New Brunswick

  Bachelor's degree, Journalism