Karisma Shackelford
Co-founder & Chief Operating Officer @Knowit Owlz
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WORK HISTORY
Co-founder & Chief Operating Officer @Knowit Owlz
EDUCATION
California State University-Los Angeles
BA Communications
CSUN
Bachelor of Arts (B.A.)
ABOUT KARISMA SHACKELFORD
Karisma Shackelford—named a Change Maker by Business Insider and featured in Forbes—is a seasoned leader in the crypto and Web3 space since 2017. With a solid background as a senior marketing and sales executive, she is a tech-driven innovator known for building and scaling global communities and brands in the rapidly evolving crypto landscape. Karisma’s expertise includes digital marketing, brand development, community building, growth strategies, and sales. She currently serves as the Founder of Best Life Ever, a crypto education, travel, and empowerment community; Chief Marketing Officer of Know It Owlz, an elite Web3 finance academy; and Marketing Director of Bitcoin Black, the world’s first Black crypto credit card. Through these roles, Karisma leverages her knowledge to educate and empower others in navigating crypto and Web3, playing a pivotal role in disrupting traditional financial systems and setting new standards for excellence in the industry.
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