Karishma Kiran
Digital Marketing Strategist | Performance Marketing | ABM | MarTech | Paid Media | Demand Generation | Executive MBA
- Role
- Digital Marketing Manager at eMudhra
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Karishma Kiran
I’m a results-driven Digital Performance Marketing Leader with 9 years of experience helping B2B and B2C brands scale through ABM strategies, Paid Media, and MarTech-driven automation. Over the years, I’ve successfully executed multi-channel campaigns across USA, APAC, and MEA markets, leveraging data-driven insights to deliver measurable growth. I hold an Executive MBA in Analytics from IIM Kashipur, which has strengthened my expertise in strategic marketing, data analytics, and business transformation.
Experience
Digital Marketing Manager
Sep 2024 — Present · Bangalore Urban, IN
Strategizing and Executing Digital Campaigns: Planning and launching targeted digital marketing campaigns across key regions—USA, APAC, and MEA—via Google Ads and LinkedIn, with a strong focus on Account-Based Marketing (ABM) strategies to engage high-value B2B prospects.2. Campaign Performance Optimization: Leveraging HubSpot Marketing Analytics to monitor campaign performance, analyze user behavior, and derive actionable insights to optimize lead generation, engagement, and conversion rates.3. Landing Page and Microsite Development: Creating optimized soft-landing pages and microsites using HubSpot CMS to enhance campaign performance and drive higher conversion rates through tailored content and user experiences.4. Lead Engagement Workflows: Designing and implementing automated HubSpot workflows to nurture leads interacting with emudhra.com, ensuring timely follow-ups, relevant content delivery, and increased lead qualification.5. Cross-Functional Collaboration for SEO: Collaborating with external SEO agencies to improve emudhra.com search engine rankings across targeted regions by aligning content strategy, keyword optimization, and technical SEO efforts.6. Data-Driven Decision Making: Continuously analyzing campaign KPIs (CTR, CPC, CPL, ROAS) and regional trends to refine marketing strategies and allocate budgets effectively.7. Content and Messaging Alignment: Ensuring campaign creatives and messaging are tailored to regional nuances and industry-specific pain points, thereby enhancing relevance and impact.
Education
Indian Institute of Management Kashipur
Master's degree, Executive Master of Business Administration Analytics
Biju Patnaik University of Technology, Odisha
Bachelor of Technology - BTech, Electrical and Electronics Engineering
2011 — 2015
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