Karishma Roy
Creative Visual Merchandiser | Specializing in Retail Design, Brand Storytelling & Customer Engagement
- Role
- Manager Visual Merchandising at Spencer's Retail
- Location
- Kolkata, IN
- LinkedIn followers
- 500 followers
About Karishma Roy
With over 12 years of experience as a Regional Visual Merchandiser, I craft retail experiences that captivate customers, boost sales, and elevate brand identity. I’ve worked with top brands like Spencer’s Retail, Vero Moda, and Forever 21, transforming store layouts to drive revenue, standardizing branding across multiple locations, and managing vendor partnerships to deliver seamless campaigns. I am passionate about blending art and strategy. I specialize in creating impactful displays, promotional rollouts, and cohesive customer experiences. Let’s connect if you\'re seeking creativity and measurable visual merchandising results!
Experience
Manager Visual Merchandising
Aug 2024 — Present · Kolkata, IN
Designing visually impactful VM windows and in-store displays aligned with the VM calendar to boost customer engagement.• Planning category-specific events to drive in-store promotions and enhance sales.• Ensuring brand aesthetic standardization and consistent visual identity across all locations.• Spearheading Spencer’s branding and logo standardization across the Indian market for cohesive representation.• Leading vendor negotiations and validation to optimize costs and ensure quality.• Strategically planning online and offline marketing events to maximize audience reach.• Managing budgets effectively to deliver high-impact visual merchandising and promotional campaigns.• Coordinating promotional photoshoots to highlight key products and seasonal campaigns.• Overseeing event coordination from concept to execution, including design, production, and styling.
Education
INIFD Saltlake
Bachelor’s Degree
2009 — 2012
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