Karishma Patil
Chief Manager - New Product Development @Reliance Retail
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WORK HISTORY
Chief Manager - New Product Development @Reliance Retail
Mumbai, IN
Curate, Launch and manage the range of products for the category, based on market trends and customer demand with ~90% TAM and ~4% Market Share in the first 3 years of launch. Ownership of overall Water Heater category P&L of ~ ₹ 160 crores in FY 25-26 with positive EBITDA Define the value proposition, positioning and GTM of the new category with a clear product vision and strategy. Develop long-term roadmap, including plans for expansion, product enhancements, and sustaining growth. Plan and execute a comprehensive category strategy aligned with the organization\'s overall business objectives.
EDUCATION
Patkar College of Arts and Science
HSC, Science
Mumbai Educational Trust, MET League of Colleges
M.M.S, Marketing
Kishinchand Chellaram College of Arts Commerce and Science
Bachelor of Science (B.Sc.), Biotechnology
SKILLS
ABOUT KARISHMA PATIL
Marketing professional with 17+ years of experience specializing in Consumer Durables & FMCG. Self-driven and results-oriented; possess excellent communication, organizational and interpersonal skills; combined with solid product management and Marketing communications background. Proficient in Product management, Marketing communications, ATL & BTL Brand Communications, New Product Launches, Marketing Research and Trade Promotions.
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