Karishma Mulla

About Karishma Mulla

Senior Data Analyst with 8+ years of proven expertise in Power BI, SQL, Python, and BI…

Experience

1. Senior Analyst

   Dentsu India

   Jul 2021 — Present · Pune, IN

   Delivered user-friendly reports and actionable insights to support strategic decision-making for an eCommerce client, driving customer acquisition and retention growth.• Independently built predictive models, automated reporting, and ad-hoc analyses to empower marketers with data-driven strategies.• Proactively improved code quality, monitored business-critical metrics, and provided actionable recommendations to optimize marketing campaigns and operational efficiency.Executed advanced data science projects using Bayesian modeling, ML algorithms (Random Forest, XGBoost), and LLMs to analyze customer behavior, seller satisfaction, and brand perception. Built automated reporting workflows and real-time dashboards, delivering actionable insights that improved customer trust, loyalty, and operational efficiency.Developed end-to-end Power BI dashboards for supply chain, marketing performance, and customer funnels, integrating data from ERP, CRM, SQL, and analytics platforms. Delivered actionable insights through interactive visualizations, real-time tracking, and automated reporting, driving operational efficiency, campaign ROI, and a 15% improvement in conversion rates.