Karishma Kapoor

About Karishma Kapoor

Performance-driven and motivated Advertising Account Manager with 7+ years of relevant experience. Currently managing Amazon PPC campaigns(accounts) for sellers, vendors, brands and authors primarily for North American region on a regular basis, while retaining advertisers on the platform and educating them about advertising. Alongside, managing internal duties like - evaluating new tools, producing reports, data analysis, lead assignments, workflow management, working on pilot projects and subsequently educating the team after successful completion, conducting trainings for advertising agencies, etc.Furthermore, vital are the ability to work independently or as part of a team, along with great time management abilities. Looking out to connect with great minds.

Experience

1. Amazon Advertising Consultant - Campaign Manager

   AsteroidX

   Jun 2023 — Present · ON, CA

   Working primarily with North American clients to understand their needs and accounts is a requirement of this client-facing role. Creating a monthly schedule for the product promotions, including allocating campaign budget, creating tactics for Amazon campaigns to lower ACOS%, increase ROAS, generate orders from both ad campaigns and organic sales, and so on. For a better user experience, suggest enhancements in the areas of A+ content, graphics, retailers, and other creatives on the product detail page. Putting together and giving reports and presentations that are delivered straight to the client, succinctly and clearly outlining campaign results, insights, and recommendations. Create and implement all-encompassing Amazon Advertising plans, such as Sponsored Brands, Sponsored Products, and Sponsored Display campaigns, to boost sales, make products more visible, and raise product\'s organic ranking. To optimize campaigns and raise the efficacy of advertising overall, analyze performance data, produce insights that can be put into practice, and provide data-driven recommendations. Oversaw the planning and execution of campaigns, client relations, creative direction, and resource allocation while serving as a Manager for Junior advertising professionals. Developed enduring connections with clients of significant value, guaranteeing their ongoing achievement and contentment on the Amazon platform. Met Low Churn Rates by consistently keeping churn rates below 2%, showcasing robust client retention and satisfaction. Efficiently managed accounts on Amazon with sales surpassing $3 million every month. Work together with cross-functional teams from marketing, sales, and creative to make sure that advertising tactics complement corporate goals and that your brand is represented consistently on Amazon. Kept up with developments in the field, including best practices, emerging technology and industry trends. Through ongoing professional development.

Education

• Bangalore University

  BA Journalism , Mass Communication/Media Studies

• Dalimss Sunbeam School - India

  UG, Business/Commerce, General