Karishma Gupta

About Karishma Gupta

I connect the dots. Mulling over Marketing & Communication problems, putting in the rigor that is required to look at the said problem in a number of different ways, until finally I find that Aha! moment where I can answer the question- So What?My passion with advertising started when as a 17-year-old, I was fascinated by how brands could create such compelling propositions in a 30 second ad format. I followed this passion with an undergraduate degree in Mass Media, and a specialisation in Advertising. What followed was a Post Graduate Diploma in Brand Management from one the finest communication institutes of India- MICA. MICA grounded me in the fundamentals of brand management, which led me down the path of Marketing and working for some of the best brands in India including Lee, Wrangler, Bloomberg, Fisher-Price, Thomas the Tank Engine, just to name a few. Following a 7yr stint in Marketing in India, I felt my worldview was limited, and therefore equipped myself with an MBA in Management Consulting from the Smith School of Business at the Queen’s University in Canada. I then worked for McCain Foods Canada, progressively handling their Asian Foods Category & their Desserts category. Moving back to India in 2018, I worked with McDonalds India, handling their flagship Value category, before coming full circle to Advertising and Strategy at one of the world\'s most effective advertising agencies- Ogilvy Mumbai.Rounding off the 5.5 year mark at Ogilvy with an opportunity to work as the Creative Strategy lead on Coca-Cola at Ogilvy New YorkIn a career spanning 16+ years, 5 industries and 3 countries, what has remained constant has been my passion for Advertising and crafting compelling arguments. This is why I believe I am but a connect-the-dotter at heart. Canadian Citizen & Indian OCI crafting brand stories in America.Experienced CPG/FMCG Advertising & Marketing professional with expertise in Brand, P&L management, Brand Architecture, Portfolio, Positioning Concepts & Consumer Research.Highly awarded Strategist with 1 Cannes Silver and 8 Effie Award Wins across APAC & India under my belt. Recognized as one of Ogilvy Asia\'s top 30 women Advertising leaders. Diversity in knowledge owing to exposure to different industries & sectors spanning growth in multiple global markets such as India, Sri Lanka, Bangladesh, South East Asia, Pakistan & Canada. Worked with multiple global MNC brands across markets & geographies.Strong analytical abilities combined with out-of-the-box thinking and development of innovative brand strategies.

Experience

1. Group Strategy Director

   Ogilvy

   Mar 2025 — Present · NY, US

   Leading Brand & Creative Strategy for Global Brand Portfolios.

Education

• Smith School of Business at Queen's University

  Master of Business Administration (M.B.A.), Management Consulting| Marketing

• University of Mumbai

  Bachelors of Mass Media, Advertising

• MICA | The School of Ideas

  Post Graduate Programme in Communications Management, Brand Management| Advertising