Karishma Chopra
Lead Marketing Operations @SaaS Labs
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WORK HISTORY
Lead Marketing Operations @SaaS Labs
Bengaluru, IN
EDUCATION
Visvesvaraya Technological University
Bachelor's degree, Electrical, Electronics and Communications Engineering
ABOUT KARISHMA CHOPRA
With over 9 years of experience in SaaS and CPaaS sectors, I specialize in revenue and marketing operations, automation, and data-driven decision-making. At Oliv AI, I contributed to enhancing sales and marketing alignment by implementing automated systems for contact and deal tracking, developing sales forecasting dashboards, and optimizing marketing performance reporting. My work ensures seamless CRM integration, data enrichment, and actionable insights for strategic growth. A strong advocate for operational efficiency, I excel in leveraging tools like HubSpot, Google Analytics, and PostHog to streamline processes and empower teams. My expertise spans sales enablement, lifecycle automation, and CRM optimization, all aimed at driving measurable business outcomes. Dedicated to collaboration and continuous improvement, I am committed to simplifying workflows and enhancing productivity across organizations.
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