Karis Ahlberg

About Karis Ahlberg

Experienced senior B2B marketing leader with a strong background in healthcare, human capital, and manufacturing sectors. Combines a unique blend of creativity and entrepreneurial insight with outstanding business acumen and people management skills. A strategic thinker who thrives in dynamic, fast-paced settings, with a proven track record in go-to-market strategy, corporate communications, event planning and execution, and marketing operations. Leadership- Collaborate with cross-functional teams including sales, product development, implementation, service, and executives to create cohesive marketing and communication programs for B2B SaaS software solution in the laboratory revenue cycle management and middleware industry- Lead and mentor marketing team across many marketing and communication disciplines including digital marketing, content creation, lead generation, public communications, and awareness- Work with agencies, consultants, and industry influencers to create effective messaging and awareness- Review and recommend new tools and solutions to ensure best-in-class execution and coverage to ideal customers. Strategy- Develop and execute a comprehensive go-to-market strategy aligning with the company’s mission and objectives- Define, drive, and deliver awareness and industry expertise to set TELCOR apart from our competitors- Own and direct the marketing funnel activities based on performance, learning, experience, and research. Program Management- Monitor and report on performance data with consolidated monthly campaign metrics- Plan and execute campaigns including digital, thought leadership papers, case studies, newsletters, public relations, and advertising- Allocate and manage the sponsorship budget effectively to increase presence and awareness at third-party industry meetings and conferences, trade shows, industry events, webinars, and customer engagements- Write, review, and edit extensive copy for website, newsletters, papers, and more ensuring messaging is meaningful and on-brand for the company. Customer Engagement- Oversee and strengthen a strong user community to engage customer interaction, creating loyalty and longevity- Created a customer portal for communications, training, events, best practices, etc- Created a customer discussion board to encourage engagement, offer peer insights, and drive collaboration. Budget Management- Manage marketing budget, strategy, and team plus collateral materials, website, SEO/SEM, and social media- Understand, track, and report on ROI of initiatives.

Experience

1. Vice President of Marketing

   TELCOR Inc

   Dec 2014 — Present · Lincoln, NE, US

   Mixing strategic and creative marketing solutions to build awareness and help drive sales for TELCOR, a B2B software company for hospital middleware and laboratory RCM solutions- Develop and operate a robust, strategic go-to-market marketing plan based on company initiatives including financial planning, KPI tracking, and internal reporting to key stakeholders- Collaborate with cross-functional stakeholders including sales, product development, implementation, customer service, and executive teams- Own and direct the overall marketing funnel from awareness through retention based on performance, learning, experience, and research- Lead and develop a talent marketing team to elevate the TELCOR brand and offerings as well as empower them to become better marketers, teammates, and people- Create compelling content for the website, newsletters, social media, and proposals to drive awareness and new opportunities- Build a strong company culture through communications and events- Lead event strategies including drive-to and nurture activities- Identify activities and campaigns to position TELCOR as the most innovative and best healthcare software solution- Manage the marketing budget ensuring it\'s used effectively and efficiently.

Education

• Cardinal Stritch University

  MBA, Business Administration

• Doane University

  BA, Business Administration

Skills

• Market Research
• Six Sigma
• Sales Operations
• Product Marketing
• Business Strategy
• Leadership
• Marketing Strategy
• Microsoft Crm
• Recruiting
• Project Management
• Marketing Communications
• Sap R/3
• As400
• Marketing
• Ibm Iseries
• Business Development
• Salesforce.com
• Strategy
• Training
• New Business Development
• Management
• Sales Management
• Leadership Development
• Microsoft Office