Karin Shooter

About Karin Shooter

Prior to joining DH Wine Compliance, I held senior leadership roles including SVP-level operations positions, bringing that experience into building operational infrastructure and eventually stepping into the COO role. I love building strong teams, clean processes, and a culture where people do great work, and clients feel genuinely supportedAt DH Wine Compliance, we help alcohol businesses stay licensed, compliant, and out of trouble through detailed, high-touch support across licensing, reporting, and consulting. We’ve been in business since 2010, and we’re proud to have earned Best Places to Work recognition every year since 2014, which I believe speaks directly to the kind of team that has been built.As COO, I oversee the operational engine of the business, including HR, administration, marketing, office management, and technology. I work closely with leadership to translate strategy into execution, improve efficiency without sacrificing quality, and make sure our systems and processes support consistent, exceptional serviceI bring a strong mix of operational discipline and forward-thinking execution—whether that means improving productivity and profitability, strengthening vendor and partner relationships, or implementing new systems that make work easier and service better.I work closely with leadership to:Create structure and clarity (without killing agility)Solving problems early before they become “fire drills”Strengthening customer experience through operational excellenceLeading with accountability, empathy, and high standardsWe’re a small but mighty team with strong loyalty and longevity, 10+ team members have been with us over 10 years and I’m proud of the culture and consistency that has been built.I enjoy connecting with partners, clients, and peers who care about doing things the right way, building long-term relationships, and raising the bar in compliance and service.

Experience

1. Chief Operating Officer

   Dh Wine Compliance

   Feb 2024 — Present · Windsor, CA, US

   Chief Operating Officer | DH Wine ComplianceDH Wine Compliance is a full-service alcohol compliance firm specializing in licensing, reporting, and consulting. We’re known for delivering exceptional customer service, deep expertise, and high attention to detail—helping businesses stay compliant and protected in a highly regulated industry.As COO, I lead day-to-day operations across HR, administration, marketing, office management, and technology. I partner closely with the CEO and leadership team to execute strategy, improve operational efficiency, strengthen team performance, and ensure our systems and workflows support consistent, high-quality service.Key Contributions: Act as strategic operational partner to CEO, leading execution of company initiatives and strengthening executive capacityReorganized leadership structure to improve clarity, accountability, and decision-making efficiencyConsolidated software platforms and licensing, eliminating redundancies and improving cost controlHRIS system implementation, reducing overhead while enhancing recruiting and performance processesLed phased Microsoft 365 rollout to standardize tools and improve collaborationBuilt SOP infrastructure across departments to support scalability and quality controlDirected office acquisition, remodel, and seamless relocation with zero operational downtime