Karin Bloomquist
- Role
- Marketing & Communications Manager at Better Earth
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Marketing & Communications Manager
Jan 2023 — Present · US
Better Earth focuses on sustainable packaging solutions for the food service industry & more. Their products are developed with sustainability in mind through closed loop waste management, compostable materials, & regenerative farming- Work closely with VP of Marketing and Partnership Development (VPMPD) & the Executive Team to develop & manage integrated marketing programs supporting Better Earth’s strategic goals - Manage all Better Earth marketing materials, internal & external communications (PR/media), & brand management including the Better Earth product catalog, sales 1-sheets, product-focused collateral, presentations, etc. that further BE growth & brand awareness - Provides marketing support for trade shows & leads Better Earth’s digital marketing—multichannel product launch campaigns, brand awareness campaigns, social media, & email marketing - Collaborates with Graphic Designer, Sales, Director of Supply Chain, & VPMPD on packaging & carton design for BE products - Manages content creation in collaboration with Graphic Designer on product & lifestyle photography, videos, & other graphics - Creative director & in-house photographer
Education
George Mason University
Bachelor of Arts (BA), Communication
2008 — 2011
Georgetown University
Master of Professional Studies (MPS), Public Relations and Corporate Communications
2013 — 2015
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