Karine Kazaryan

About Karine Kazaryan

Results-driven media strategist with over 15 years of experience leading integrated…

Experience

1. Associate Director

   Starcom

   May 2015 — Present

   Manage and support a team in the creation, execution, and monitoring of media plans. Negotiate with external partners to secure the best investment options in a variety of mediums to maximize clients’ reach to targeted consumers. Work with Directors/Associate Directors to create, present, and execute communication plans for clients in multiple sectors (StubHub, Dropbox, Houzz, Lionsgate, and Mattel). Provide supervisory oversight to one or more Assistant- In consultation with the client, planned and managed the launch of several campaigns including: Music Surround, Super Bowl, Grammy’s, My Houzz and Fisher Price Wishes for Baby- Analyze competitive data including media mix, spend, GRPs, and seasonality in flighting to aid strategic approach and shift investment from TV to Digital to reach a younger demographic- Evaluate POS data to understand correlation of media support to merchandise sales, leading to a savings of $140K- Leverage programs such as Simmons, MRI and Tardiis to create niche strategic target audiences, resulting in highly targeted messaging- Attend client briefings to plan digital campaigns by compiling consideration set utilizing ComScore, creating detailed RFP, maintaining asset delivery, and monitoring campaign performance- Generate network and program ranker against target audience to determine daypart mix and investment in television.

Skills

• Event Planning
• Mobile Marketing
• Digital Marketing
• Digital Media
• Budgets
• Event Management
• Sponsorship
• Integrated Marketing
• Public Relations
• Media Buying
• Knowledge of Research Tools and Resources
• Marketing
• Press Releases
• Advertising
• Online Advertising
• Management
• Market Research
• Social Media Marketing
• Media Planning
• Digital Strategy