Karine A.
Senior Product Manager @Expedia Group
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WORK HISTORY
Senior Product Manager @Expedia Group
Scope:Lead SaaS, API, and platform products across loyalty and fintech, powering global airlines, banks, and retailers. Portfolio underpins 80%+ of company revenue with 20%+ annual growth, spanning product strategy, GTM execution, and scalable platform solutions.Highlights:Shaped the build vs. buy strategy for Expedia’s loyalty platform and launched features that drove 20%+ annual revenue growth in the company’s largest segment.Opened entry into a $50B financial services market by transforming a fraud-prevention ML-based proof-of-concept into a SaaS MVP and leading GTM execution across eight functions.Redesigned the billing and invoicing solution, reducing operational effort by 25% while enabling scalable and compliant loyalty currency payments across partners.Built a self-serve messaging platform, enabling personalized user experiences and driving a 5% conversion uplift across multiple partners.Established cross-functional GTM frameworks across sales, marketing, finance, and operations, later adopted as a company-wide standard for strategic launches.Mentored two product managers, growing their ownership of strategic initiatives and cross-functional execution across tech and commercial teams.
EDUCATION
Kingston University
Master's degree, Business Management
Association of International Certified Professional Accountants
Fully Qualified
State Engineering University of Armenia
Bachelor's degree, Computer Science
ABOUT KARINE A.
I own complex product domains, setting clear direction in ambiguity and balancing customer needs with business objectives. My experience spans loyalty and fintech products built as platform, API, and SaaS offerings for global banks, retailers, and travel partners. A background in finance provides strong domain knowledge and enables me to balance cost, risk, and growth in product decisions.
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