Karin Betinger

About Karin Betinger

Multilingual professional with a Project Management Certification (PMP), Master’s Degree in International Marketing and Brand Management. Bachelor’s Degree in International Business Administration from Lund University and ESCP-EAP, European school of Business and Management. Harvard Business School Certificate of Specialization in Artificial Intelligence for Leaders. Admitted and successfully completed in 2025.Harvard Business School Certificate of Specialization in Organizational Leadership. Admitted and successfully completed in 2023.Comfortable working with executive management, key stakeholders, and staff at all levels to define project specifications, drive consensus, and work collaboratively to meet goals, budgets, and timelines. Known as a consummate multi-tasker; highly skilled at planning, organizing, and managing concurrent projects with competing resources and priorities. Keen understanding of marketing campaigns and principles to advance represented products or services. Collaborate with client teams to review existing strategies, campaigns and results. Engaging and persuasive communicator with fluency in English and Swedish and moderate conversational skills in Danish, Norwegian, and French. Computer skilled in Salesforce, SAP, Atlas, FileZilla, Eloqua, HTML, Photoshop, InDesign, Survey Monkey, and MS Office Suite (Word, PowerPoint, and Excel).

Experience

1. Manager

   Accenture

   Nov 2020 — Present · New York, NY, US

   Specialized in IT implementations in the marketing industry for global client organizations. Serving as the primary contact among client, third parties and offshore production teams managing marketing projects from start to finish. Acting as a critical partner to understand and maintain knowledge of client’s strategy and business objectives to align marketing programs with brand goals. Been responsible for designing, delivering and reporting on 15 B2B/B2C marketing campaigns with a target audience of 400K recipients. Developed roadmaps and solution assessment criteria to client leadership to redesign existing processes and identified areas for process enhancements to improve speed, quality and cost. Data Migration Experience; Supported a complex implementation of new marketing and campaign management technologies by migrating 10 marketing campaigns, 1 survey, 7 custom reports and 8 websites on time and within budget. Worked with approximately 50 global stakeholders and third party vendors while managing internal production teams. Process Redesign Expertise; Initiated, managed and completed the redesign of an existing marketing program that increased the overall eligible population with 147% and 81% of all program enrollees (instead of 30%) became eligible to receive marketing communications. This resulted in a potential added revenue stream of $27M dollars to the brand team. Initiated Cost Reduction Strategy; Noted for successfully project managing a data entry project (change of data entry vendor) that resulted in dollars in cost savings for the client. Created a Process Improvement Plan for Reporting; Suggested to consolidate the client’s custom reports from six to 4 reports to provide more meaningful metrics to the sales and marketing teams. The project resulted in saving the internal reporting team 2 days of data refresh and the client was able to use the data to make relevant business decisions.

Education

• Harvard Business School Online

  Other; Certificate in AI for Leaders , Artificial Intelligence

• ESCP-EAP, European school of business and management

  Advanced Master program, International business and administration

  2008 — 2009

• Smartpath LLC

  Certified Project Management Professional, Project Management

  2012 — 2012

• University of Lund, Sweden

  Master's degree, International marketing and brand management

  2006 — 2010

• Harvard Business School Online

  Certificate in Organizational Leadership, Business Administration, Management and Operations

Skills

• Advertising
• Digital Marketing
• Business Planning
• Marketing Research
• Semantic Web
• Search Engine Optimization (SEO)
• B2b Marketing
• Strategic Planning
• Social Media
• SEO
• Lead Generation
• Project Planning
• International Marketing and Brand Management
• Strategy
• Brand Management
• Semantic Search Technologies
• Marketing Strategy
• Business Strategy
• Sem
• Social Networking
• Social Media Marketing
• Strategic Communications
• Marketing
• Market Research
• International Marketing
• Leadership
• Semantic Technologies
• Management
• Online Marketing
• Online Advertising
• Digital Media
• Product Management
• Project Management
• Marketing Communications
• B2b
• Direct Marketing
• Marketing Management
• Market Analysis
• Email Marketing
• Competitive Analysis