Karina Vivas
Executive Director at J.P. Morgan | Ex-Microsoft | Brand & Creative
- Role
- Executive Director, Global Brand, Creative & Editorial - J P Morgan Payments at JPMorganChase
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Karina Vivas
Enterprise brand leader across tech and financial services, building and scaling brands inside some of the most complex organizations in the world.
Experience
Executive Director, Global Brand, Creative & Editorial - J P Morgan Payments
Dec 2025 — Present · Seattle, WA, US
Leading Brand, Creative, and Editorial for J.P. Morgan Payments, a business processing over $10T in daily volume.• Set the enterprise brand direction for Payments, establishing a clear and differentiated point of view in a complex and fast evolving category.• Reduce fragmentation across teams and regions, significantly improving coherence and market impact.• Embed customer insight into brand and creative development, increasing relevance in key moments and supporting higher win rates for sales.• Partner closely with product, sales, communications, and executive leadership to integrate brand strategy across the business.• Serve as a trusted advisor to the CMO on brand impact, integration, and long term equity.
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