Karina Dixon
Marketing & media research professional with 15+ years of experience across brand and consumer insights
- Role
- Brand Research Lead at DIRECTV
- Location
- West Hollywood, CA, US
- LinkedIn followers
- 500 followers
Experience
Brand Research Lead
Nov 2022 — Present · Los Angeles, CA, US
Brand tracking management• Competitive spend management• Self-service survey building & analysis for messaging, naming, and ad hoc questions• Campaign performance tracking management• Vendor analysis & recommendations considering current priorities and budget
Education
New York University
Bachelor of Science, Media Culture and Communications
Skills
- Qualitative Research
- Nielsen Data
- Survey Research
- Audience Measurement
- Social Networking
- Social Media Marketing
- Simmons
- Scarborough Research
- Data Analysis
- Marketing
- Quantitative Research
- Marketing Research
- Market Research
- Mri Software
- Online Research
- Digital Marketing
- Omniture
- Television
- Press Releases
- Digital Media
- New Media
- Research
- Media Research
- Advertising Research
- Comscore
- Dcm
- Analytics
- Customer Insight
- Social Media
- Advertising
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