Karina Parada
Promotions Specialist @TEAM
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WORK HISTORY
Promotions Specialist @TEAM
Chicago, IL, US
I represent Molson Coors Beverage Company and Bacardi USA across Chicago-area events, bringing brand experiences to life through engaging, on-site activations. I connect directly with consumers to build awareness, drive product trial, and strengthen brand loyalty.I collaborate with venue staff, distributors, and event partners to ensure seamless execution of the product activation. From professional sports stadiums to local festivals, I help deliver memorable, measurable results through face-to-face engagement and brand storytelling.
EDUCATION
Northern Illinois University
Bachelor of Arts (B.A.), Journalism
SKILLS
ABOUT KARINA PARADA
Hello! I’m a creative content and social media professional who loves telling stories, building community, and bringing brands and businesses to life online. With a background in journalism and years of hands-on marketing experience, I enjoy blending creativity with strategy to create content that feels authentic, engaging, and impactful. ¡También hablo español!
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