Karina Monteiro

About Karina Monteiro

Strategic product marketing and operations leader in the B2B financial services sector leading brand strategy, transformation and implementation for profitable and responsible growth Notable impact as a Product Marketing and Operations Leader A. Spearheaded transformations 1. Reimagined, scaled to 14x and stabilised marketing communications, with excellence in operations management - setting up processes & optimising resource management to 5% of volumes driving operational and cost efficiency; influenced marquee client wins growing revenue by 15% with new perspectives that also landed 5 national & global awards for risk transformation solutions and CSR 2. Transformed human capital into high performers, by role modeling; coached 2 direct reports & 1 mentee resulting in their promotions; and out of turn performance pays for 2 direct reports B.Executed business strategy & Enabled Excellence in Corporate Governance 1. Led cross-team projects demonstrating excellence in project management, change management & c-suite communications excellence amid ambiguities, to create assets that launched brands, solutions and value-added services, resulting in increased social consciousness by over 50% & increased Net Promoter Score (NPS) to 51% 2. Steered timely stakeholder communications, leading production of the annual report, single-handledly in 2019-20, and subsequently with cross-functional teams, enabling on-brand (a first), on-time, on-budget completion until 2023-24. ACHIEVEMENTS Winner, 10% Club, Women Leaders Program (2023) Won over 20 awards for Execution Excellence, Customer Delight, and Exemplary Performance. Received personal commendations from the CEO, CFO, heads of business divisions, direct supervisors, and clients such as CMO, COO, Partners/Directors for project leadership and management; team leadership; executive and corporate communications; coaching and mentoring direct reports; people communications and marketing communications CORE COMPETENCIES Product Marketing Brand Strategy Marketing Implementation Business Transformation Strategy Implementation Operations Excellence & Efficiency Project Management Portfolio Management Process Improvement

Experience

1. Associate Director, Marketing Communications

   Crisil

   Mar 2023 — Present · Mumbai, IN

   Develop and execute a brand transformation strategy to enable profitable growth, through - enhanced brand expression- a customer centric sales narrative - an optimized digital user journey that enables lead gen- and a value-oriented culture.Spearheaded 20+ immersive in-person employee and stakeholder experiences for products and solutions through flagship events, floorwalks/experience zones for executive committees and board members resulting in increased event engagement scores of 4.8/5Led enterprise-level cross functional teams to create brand identities for 3 digital products and solutions for 4 markets Recognised by the CEO, awarded for cross-team project management leadership of the Annual Report, and an enhanced experience at Family Day.

Education

• XLRI Jamshedpur

  Post Graduate Certificate Course in Business Management

• Wilson College, Mumbai

  Bachelor of Management Studies

• St Xavier's College, Mumbai

  Higher Secondary