Karina Monteiro
Strategy | Portfolio Management | Operations Management | Transition & Change Management | I set up, stabilise, scale & transform teams, talent & brands.
- Role
- Associate Director - Brand Custodian at Crisil
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Karina Monteiro
With over 15 years of experience across BFSI, consulting & social impact sectors in strategy, operations, projects, and marketing & communications - I help leaders set up, scale & transform teams, talent, operations & brands. CAREER DEFINING MOMENTS 1. Conceptualised & executed a strategic rebrand to drive growth with a cohesive brand story, unique & relevant visual identity, and consistent roll-out across 12 countries 2. Built 2 social impact brands end to end, through activation & engagement campaigns, raising awareness by 27% & participation by 51% in 2 years 3. Designed an operating model, systems & processes to scale marketing operations by 8x in 3 years 4. Led 7 cross-functional teams for statutory, people-centric & client-centric initiatives, without any cost or time escalations 5. Leveraged transferable skills driving 2x employee engagement through human interest stories & appreciation, & reviving an intranet platform as an additional responsibility 6. Worked with global teams, understanding cross-cultural nuances from the ground up to lead execution and deliveries for 3 large client accounts 7. Trained teams & set up a subsidiary for corporate due diligence and operations in 3 global markets IMPACT CREATED 1. Strategised and implemented brand transformation for a consistent client experience in 7 global markets 2. Achieved operational efficiency & scale in design and marketing operations in 3 years 3. Conceptualised & implemented social and behaviour change communications and campaigns enabling impact in environment conservation, community empowerment & financial inclusion. Created a culture of learning, differentiation & appreciation through internal communications 5. Stabilised operations for a pan-India team, newly set up for execution of client deliverables. Trained new recruits for a subsidiary set up in Katowice, Poland, making the new office execution-ready as a multi-lingual hub in Europe. Led training, process improvement & employee satisfaction with over 5 solutions implemented for efficiency & talent development. ACHIEVEMENTS - Won over 20 awards with personal commendations from CXOs and stakeholders for communications, design excellence, execution agility and exemplary performance- Created world-class user experience through design processes, research, and cross-functional collaboration- Build and empowered teams to solve complex challenges and create impactful products and assets that convert- Winner, Top 10 percent of Women Leaders (Jombay, Lead like a woman, 2023)
Experience
Associate Director - Brand Custodian
Mar 2023 — Present · Mumbai, IN
Education
St Xavier's College, Mumbai
Higher Secondary
Wilson College, Mumbai
Bachelor of Management Studies
XLRI Jamshedpur
Post Graduate Certificate Course in Business Management
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