Karina mc Entee

WORK HISTORY

EDUCATION

SKILLS

ABOUT KARINA MC ENTEE

I am a multi-lingual marketing and strategy executive with over 15 years of experience. I grew up at Bayer, where I had the opportunity to gain expertise in strategy, business development, marketing, and sales while working in three regions: Asia, Europe, and Latin America. After 15 years at Bayer, I transitioned to a small market research firm, where I implemented a five-year growth platform to transform the operation into the biggest independently owned market research company in my country. A few years later, in 2015, I decided to start my MBA at MIT. I pursued my MBA to expand my leadership skills and get inspired with fresh new ideas. I believe that we never stop learning!Marketing, particularly integrating brands and consumers, is where I thrive. Over the course of my career, I have implemented successful new business development projects, launched and managed powerful brands and led multicultural teams to achieve double-digit sales growth in the region of Central America and the Caribbean. I have broadened my vision and strategic approach by managing highly skilled individuals and advising clients on how to increase brand awareness, achieve market share objectives, build customer loyalty, and leverage the voice of the consumer to articulate organizational changes. I am excited to be part of a purpose-driven organization where I can add value and grow not only professionally, but also as an individual. I enjoy experiencing different cultures and working with cross-cultural teams. Specialties: Marketing & Sales| Brand Management | Advertising and Communication Strategy | Social Media | Project Management | Market Research | Product Design & Development | Go-to-market Strategy | Business Strategy.