Karinah Santiago-Abroud
Supervisor, Operations and Digital Asset Management @Starcom
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WORK HISTORY
Supervisor, Operations and Digital Asset Management @Starcom
New York, NY, US
Client: Warner Brothers Discovery - HBO Max
EDUCATION
Fordham University
Bachelor of Science, Marketing
ABOUT KARINAH SANTIAGO-ABROUD
Creative Production & Operations leader with 15+ years of experience delivering advertising and promotional campaigns for major brands, including HBO Max. I specialize in streamlining production workflows, managing digital assets at scale, and partnering with creative, marketing, and cross-functional teams to bring high-visibility campaigns to market efficiently.For our client HBO Max, I support creative production and asset operations for platinum-level titles including The Pitt, The White Lotus, House of the Dragon, And Just Like That, among other flagship series. My work spans ongoing marketing, platform initiatives, and FYC (For Your Consideration) awards campaigns supporting Emmys, SAG Awards, Academy Awards (Oscars), and Golden Globes.I manage high-volume asset pipelines across digital, social, paid media, and awards platforms—coordinating internal stakeholders and external vendors while improving workflows, tightening handoffs, and supporting the delivery of thousands of assets under compressed timelines.My background spans creative production, project management, and digital asset operations, with a reputation for bringing structure to complex, fast-moving environments and translating creative vision into executable plans.
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