Karina W.
Customer & Digital Strategy Director @Deloitte
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WORK HISTORY
Customer & Digital Strategy Director @Deloitte
Vancouver, BC, CA
EDUCATION
Canadian Securities Institute
CSC, CPH, Institutional Ethics
Dalhousie University
BCOMM, Finance
ABOUT KARINA W.
Front-office transformation leader enabling Financial Services organizations to drive profitable customer growth and operational efficiency. I specialize in modernizing customer engagement, activating data and omnichannel capabilities, and launching digital products and services that accelerate acquisition, deepen relationships, and reduce cost-to-serve.As Head of Customer Strategy & Commercialization for Deloitte Digital Canada, I shape integrated go-to-market offerings and unlock growth within strategic accounts by aligning customer strategy, marketing performance, and digital delivery. I bring a proven track record working with Boards and C-suite leaders to translate ambition into measurable outcomes across revenue, digital adoption, channel efficiency, and customer lifetime value.Trusted, empathetic leader recognized for building high-performing teams and strong executive partnerships. I thrive where growth ambition meets execution discipline, ensuring transformation delivers both immediate impact and sustainable competitiveness.
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