Karina Bashford
Customer Satisfaction & Retention Executive | Proven Track Record in Scaling Call Center Excellence & Talent Growth
- Role
- Senior Manager at Nordstrom
- Location
- Temple, TX, US
- LinkedIn followers
- 500 followers
About Karina Bashford
Senior executive with 20+ years of leadership experience in customer care, talent development, and call center operations across retail and telecom industries. Recognized for driving customer loyalty and retention, optimizing operational efficiency, and building engaged, high-performing teams. Proven ability to lead large-scale transformations, deliver measurable business outcomes, and foster cultures of growth and innovation. Passionate about mentoring future leaders and shaping organizations that thrive on customer-centric excellence.
Experience
Senior Manager
Aug 2021 — Present · TX, US
Lead customer service operations, overseeing daily performance and strategic initiatives across multiple teams.Implemented process improvements that reduced escalations and improved resolution speed, driving measurable gains in customer satisfaction.Partnered cross-functionally to enhance customer journeys, aligning service delivery with business objectives and brand standards.Built and mentored high-performing teams, strengthening leadership pipelines and improving employee engagement scores.Delivered operational excellence through root cause analysis, business reviews, and continuous improvement initiatives that supported retention and loyalty.
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