Karina Arevalo
Senior Data Analyst | Product & Trust & Safety Analytics | Data Visualization & Behavioral Insights
- Role
- Senior Marketing Analyst at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Karina Arevalo
Senior Business and Data Analyst with 10+ years of experience transforming large-scale user and behavioral data into actionable insights for global tech organizations. I specialize in SQL- and Python-based analytics, automated dashboards, and metrics frameworks that inform product decisions, platform integrity, and operational strategy.Most recently at TikTok’s Trust & Safety Science Lab and Rapid Response teams, I partnered closely with research scientists, product, legal, and policy stakeholders to detect risk signals, analyze user behavior, and deliver executive-ready insights used in leadership briefings and regulatory reviews. My work supported platform safety initiatives at global scale and during high-impact events.I bring a strong blend of technical depth and business context, backed by an MBA and a Master of Business Analytics. I enjoy translating complex data into clear narratives that help teams move faster, make better decisions, and build safer, more effective products.
Experience
Senior Marketing Analyst
Mar 2026 — Present
Education
Pontificia Universidad Católica del Perú
Bachelor of Science, Informatic Engineering
2008 — 2014
Colegio San Antonio de Mujeres
Educación Primaria y Secundaria
1997 — 2007
Hult International Business School
Master of Business Administration - MBA, Marketing Specialization
2019 — 2020
Hult International Business School
Master of Science - MS, Business Analytics
2020 — 2021
Postgrado UPC
Diploma, Strategic Management of Information, Specialization in Business Analytics Methodology,
2017 — 2017
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