Karina Arevalo

Senior Data Analyst | Product & Trust & Safety Analytics | Data Visualization & Behavioral Insights

Role
Senior Marketing Analyst at Microsoft
Location
Seattle, WA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Karina Arevalo

Senior Business and Data Analyst with 10+ years of experience transforming large-scale user and behavioral data into actionable insights for global tech organizations. I specialize in SQL- and Python-based analytics, automated dashboards, and metrics frameworks that inform product decisions, platform integrity, and operational strategy.Most recently at TikTok’s Trust & Safety Science Lab and Rapid Response teams, I partnered closely with research scientists, product, legal, and policy stakeholders to detect risk signals, analyze user behavior, and deliver executive-ready insights used in leadership briefings and regulatory reviews. My work supported platform safety initiatives at global scale and during high-impact events.I bring a strong blend of technical depth and business context, backed by an MBA and a Master of Business Analytics. I enjoy translating complex data into clear narratives that help teams move faster, make better decisions, and build safer, more effective products.

Experience

  1. Senior Marketing Analyst

    Microsoft

    Mar 2026 — Present

Education

  • Pontificia Universidad Católica del Perú

    Bachelor of Science, Informatic Engineering

    2008 — 2014

  • Colegio San Antonio de Mujeres

    Educación Primaria y Secundaria

    1997 — 2007

  • Hult International Business School

    Master of Business Administration - MBA, Marketing Specialization

    2019 — 2020

  • Hult International Business School

    Master of Science - MS, Business Analytics

    2020 — 2021

  • Postgrado UPC

    Diploma, Strategic Management of Information, Specialization in Business Analytics Methodology,

    2017 — 2017

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Karina Arevalo — Senior Marketing Analyst at Microsoft in Seattle, WA, US | Unifers