Karina Andrade

About Karina Andrade

My work centers on designing and executing integrated marketing programs that connect strategy with execution—combining go-to-market planning, account-based marketing, lifecycle campaigns, and multi-channel demand generation to drive measurable business outcomes. Earlier in my career I worked as an Account Executive, which gave me a deep understanding of how marketing and sales must work together to convert demand into pipeline. That experience continues to shape how I design campaigns and align marketing programs with sales priorities. In recent roles I’ve led global product launch campaigns, AI-driven service management initiatives, and integrated demand programs targeting enterprise IT and data infrastructure audiences. These programs have generated measurable results including $13M in revenue from product launch campaigns,$10M in pipeline through integrated demand programs, and $7.1M in campaign-driven revenue through lifecycle marketing. I’m particularly passionate about building scalable demand engines that combine content, digital campaigns, partner ecosystems, and data-driven optimization to drive sustained growth. I enjoy partnering with product, sales, and marketing teams to bring complex technology to market and turn marketing programs into measurable revenue impact

Experience

1. Demand Generation Manager, Americas

   Hitachi Vantara

   Aug 2025 — Present · US

   At Hitachi Vantara, I lead demand generation initiatives across the Americas, executing integrated marketing campaigns that support global go-to-market priorities and drive measurable pipeline growth.I partner with cross-functional teams across Sales, Field Marketing, Partner Marketing, and Product Marketing to bring complex campaigns to market—ranging from global product launches to partner-led programs and vertical-specific demand initiatives. These programs combine digital channels, events, webinars, and content syndication to engage enterprise audiences and accelerate revenue opportunities.In addition to campaign execution, I focus on improving marketing processes and scalability by implementing data-driven campaign frameworks and AI-enabled solutions to streamline planning and performance tracking.

Education

• Universidade de Uberaba

  BA, Advertising and Marketing

Skills

• Marketing Operation
• Inside Sales
• Digital Media
• Gestão
• Consultative Sales
• Business Strategy
• Product Management
• Demand Generation
• Account Management
• Technical Support
• SEO (Search Engine Optimization)
• Customer Relations
• Event Planning
• Project Management
• Management
• Logistics Management
• People Skills
• Marketing Social
• Contract Negotiation
• Start-Ups
• User Support
• Strategic Planning
• Estratégias De Marketing
• Enterprise Sales
• Portuguese
• Negotiation
• Crm
• Team Management
• Saas Sales
• Spanish
• Strategy
• E-Commerce
• Business Planning
• Operations Management
• Marketing
• Gestão De Relação De Clientes
• Lead Generation
• Sales
• Online Advertising
• Business Development