Karina Staudenmier
Channel Marketing Manager @Serta Simmons Bedding, LLC
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WORK HISTORY
Channel Marketing Manager @Serta Simmons Bedding, LLC
US
Led the development of multiple customer derivative product lines to support channel strategy ($83.7M incremental AGS in 2024)- Coordinated cross-functional support to gather market insights, increase brand awareness, and develop partner strategies- Managed high-stakes projects, excelling in executive-level engagement and presentations- Coordinated product transitions involving component swaps ensuring minimal impact on dealer operations by collaborating with Sourcing and Customer Supply Chain - Developed partnerships with Trade Strategy and Brand Marketing teams to address key customer needs- Lead the creation of custom dealer marketing programs for National Accounts- Manage the lifecycle of multiple product lines for over 20 customers.
ABOUT KARINA STAUDENMIER
As a Channel Marketing Manager at Serta Simmons Bedding, I leverage my extensive retail experience and expertise to drive growth and profitability for the company\'s brands and partners. I work with a cross-functional team of marketing, sales, and operations professionals to develop and execute effective channel marketing strategies and programs that align with the company\'s vision and goals. With over eight years of experience in the mattress industry, I have a proven track record of delivering exceptional customer service, brand ambassadorship, and sales performance. I started my career as a Store Manager at Tuft & Needle, where I was responsible for facilitating award-winning company culture, overseeing P & Ls, inventory systems, sales floor operations, and providing coaching and training to all retail teams. I am passionate about creating positive and memorable customer experiences, enhancing product knowledge, providing career development, and leading teams to achieve top performance goals.
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