Karina Rasler

About Karina Rasler

Experienced Marketing, Advertising, and Public Relations professional with over 5 years of proven expertisein social media growth, marketing strategies, and effective communication outreach across diverse organizations and audiences. Fluent in both English and Portuguese, and improving my Spanish, I excel in multicultural settings where versatility is key. With a demonstrated ability to wear multiple hats, I am seeking opportunities to leverage my communication skills to enhance brand identity, drive business growth, and foster meaningful connections. Additionally, I bring valuable experience in field marketing, contributing to comprehensive marketing campaigns that resonate with target audiences and drive tangible results.INTERESTING PEOPLE ARE ALWAYS WELCOME HERE. LET\'S CONNECT!

Experience

1. Field Marketing Coordinator Latam

   Cloudflare

   Aug 2022 — Present

   Planned and executed field and experiential marketing programs, including customer events, executive roundtables, and partner activations, to drive pipeline growth and brand awareness- Supported end-to-end event execution across multiple regions, managing logistics, vendors, timelines, and on-site coordination to ensure seamless attendee experiences- Partnered cross-functionally with sales, demand generation, and partner teams to align field initiatives with regional revenue goals- Managed event communications, including registration pages, confirmation and follow-up emails, and post-event nurture campaigns- Tracked and reported on event performance metrics such as attendance, engagement, and pipeline influence, providing insights to optimize future programs- Assisted with budget tracking, contracts, and purchase orders to ensure efficient use of marketing resources- Maintained CRM and marketing automation systems with accurate attendee and lead data to support sales follow-up and attribution.

Education

• Universidade Presbiteriana Mackenzie

  Bachelor of Arts - BA, Advertising

  2016

• The University of Alabama

  Master's degree, Public Relations, Advertising, and Applied Communication

  2020 — 2022

• FECAP

  High School + Marketing Technician, Advertising

  2010 — 2012