Karina Perez
Website Redevelopment Project Lead @City of New Westminster
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WORK HISTORY
Website Redevelopment Project Lead @City of New Westminster
New Westminster, BC, CA
Leading the website redevelopment project with a focus on improving how people access City services, programs and information. Working across teams and external vendor to align priorities, accessibility and user experience. Responsible for content strategy, governance, testing and implementation throughout the project lifecycle.
EDUCATION
The University of British Columbia
Bachelor of Arts, History
Growclass
Growth Marketing Certification
University of Washington
Certificate of Content Strategy and Storytelling
BrainStation
Digital Marketing Certificate
International Baccalaureate
International Baccalaureate Diploma, Lima, Peru (SS.CC. Recoleta School)
Jelly Academy
Digital Marketing Bootcamp
SKILLS
ABOUT KARINA PEREZ
I am a Digital Strategist with eight years of experience leading integrated communications strategy and developing a marketing roadmap.A creative storyteller and data-driven marketer with a passion for content marketing and lead generation. I completed a Certificate in Content Strategy from the University of Washington, where I gained expertise in user-centered content design, data ethics, and the business applications of AI. I design the marketing funnel guiding users and prospects through the decision-making process.I have executed successful multi-channel digital campaigns and marketing strategies utilizing growth hacking and design thinking frameworks for luxury and global technology consumer brands. Past: Social Media Manager for a disruptive home technology brand: Thermomix - Vorwerk in North America.Specialties:+ Content Marketing+ Digital Marketing Strategy+ Social Media Management and Content Creation+ Brand Development+ Web Publishing (Adobe Experience Manager, Adobe Analytics), Development and Digital Analytics+ Visual Design+ Market Research & Business Analysis+ French and SpanishPortfolio: karina9609.wixsite.com/digitalLet\'s connect!
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