Karina P.
Social Media Lead at SBI Securities | Design led thinker | PR | Storyteller | Team Lead | Trend Spotter | Innovation Chaser | BSFI | Mutual Fund marketing | Content strategist
- Role
- Team Lead - Social Media at SBI Securities
- Location
- South Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Karina P.
A dynamic, business oriented and passionate Marketing Communication professional with 8+…
Experience
Team Lead - Social Media
Sep 2024 — Present · Mumbai, IN
Leading a team of purpose driven individuals who bring strategy, creativity and agility to everything they do. Together, we craft platform-native content, build online communities, manage reputation and drive measurable growth through digital storytelling- Content Creation & Strategy: Driving always-on content and campaign ideas with a strong design and narrative sensibility - focused on bringing virality to content, sparking engagement across platforms and growing follower communities organically- Visual Direction: Work closely with design teams and partners to ensure a consistent and compelling brand aesthetic- Online Community Management: Foster meaningful interactions and manage reputation across key digital touchpoints- Brand Voice & Tone: Define and maintain a strong, authentic and consistent brand personality across platforms- Analytics & Traction: Translate data into insights and optimize strategies for better performance and ROI- Agency Management: Coordinate with creative and influencer agencies to ensure timely execution- Internal Communications: Support HR with internal campaigns, culture content and employer branding across internal channels- Cross functional collaboration: Creating ads for new brokerage plans and app dashboard launches. Aligning with internal stakeholders for ad requirements across Product, Growth, Business, Research and InfoSec teams- Reviews & leadership alignment: Curate high-impact content for reviews.
Education
University of Mumbai
Master of Commerce (M.Com), Business Administration and Management
2014 — 2016
National Institute of Securities Markets (NISM)
Series V - A Distributors Mutual Fund AMFI Certification Examination, Mutual Funds
Xavier Institute Of Management and Research
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
2015 — 2017
Digital Marketing Institute
Certified Digital Marketer (CDM), DMI Ireland
2014 — 2014
KC College
Bachelor of Management Studies (BMS), Marketing & Finance
2009 — 2014
The J. B. Petit High School for Girls
ICSE
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