Karina Margit Erdelyi
Award-winning Creative Leader | Wordsmith + Creative Strategist2024 CLIO—Silver & Bronze: Branded Entertainment & Content
- Role
- Group Copy Supervisor at EVERSANA INTOUCH
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Karina Margit Erdelyi
Insight-Led Creative Leader. I specialize in translating complex human truths and clinical topics into breakthrough strategic content.My Northstar: Forge resonance, not noise. I architect authentic connections between brands and consumers, driving measurable results across dynamic sectors.KEY ACHIEVEMENTSI have a proven history of leading and building award-winning branded and unbranded campaigns for top Health, Pharma, Tech, Lifestyle, and Consumer companies (including Gilead, ViiV Healthcare, Eli Lilly, Amgen, and T-Mobile).+ 2024 CLIO Award Winner (Silver & Bronze): Created and led the \"Hotseat Backseat\" branded content series for ViiV Healthcare\'s Apretude, featuring Phoebe Robinson and Matteo Lane.+ Blockbuster Launch Strategy: Concepted and charted out the strategic content framework for the successful April 2022 QUVIVIQ launch campaign featuring Jennifer Aniston, Taye Diggs, and Lindsey Vonn.+ Impactful Awareness: Developed the 360° Make HStory unbranded campaign for UCB\'s Bimzelx.EXPERTISE & APPROACHI am a strategic team leader skilled in both Narrative Architecture and High-Impact Conversion Copywriting.My approach is audience-first: I quickly synthesize complex topics and adapt style and content based on audience (HCP, DTC, patient), ensuring all messaging is both simplified and emotionally resonant.My work has been featured in top design and editorial publications, including Nylon Magazine, Apartment Therapy, HealthCentral, Goop, Cooper-Hewitt Design Museum, and SF MoMa.TOP SKILLS: Creative Strategy • Content Strategy (B2B/B2C) • Narrative Architecture • Brand Strategy • Creative Direction • Award-Winning Campaign Development • Patient-Centric Storytelling • Production & Video • Digital Transformation • Editorial Leadership • Market Research
Experience
Group Copy Supervisor
Jan 2026 — Present
Education
Stuyvesant High School
Regents High School diploma
New York University
Bachelor's degree, High Honors, Psychology, Creative Writing, Photography
NYU Gallatin
Bachelor's Degree
Skills
- Creative Direction
- Creative Development
- Photography
- Brand Development
- Photoshop
- Event Planning
- Video Production
- Creative Strategy
- Microsoft Office
- Graphics
- Editing
- Online Marketing
- Production
- Adobe Creative Suite
- Art Direction
- Adobe Photoshop
- Film Production
- Digital Media
- Writing
- Video
- Graphic Design
- Copywriting
- Content Strategy
- Advertising
- Marketing Strategy
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