Karina L.

Account Manager @WPP Media

Montreal, QC, CA

Clients & StrategyLead the planning and execution of media strategies for all Aldo Group brands (Aldo Shoes, Call It Spring, Sperry), aligning always-on and seasonal campaigns with their marketing objectivesCollaborate directly with clients on briefs, budget splits, and media plans tailored to KPIsBuild and optimize interest-based audience strategies to maximize engagement and ROIMonitor industry and consumer trends to refine campaign strategies and provide innovative recommendationsCollaborate with Google, TikTok, and Meta representatives to ensure campaign strategies align with platform best practices and client goalsCampaign ManagementManage end-to-end campaign execution across Meta, LinkedIn, Pinterest, and TikTokOwn campaign quality assurance processes, ensuring delivery meets KPIs and timelinesPrepare and deliver weekly and monthly reports, including MBRs, QBRs, EOC reports, and weekly performance emailsLeadership & CollaborationSupport cross-functional integration between strategy/planning, buying, and creative teamsMentor Coordinators and Associates through daily guidance and growth opportunitiesMaintain strong client relationships through proactive communication and measurable resultsContribute to revenue forecasting and identification of new opportunitiesCreated an AI onboarding agent to simplify the onboarding process for new employeesTech & ToolsWPP Media Open Studio | Prisma | Meta Ads | Google Ads | GA4 | Microsoft Office | Pinterest Ads | Tiktok Ads | Supermetrics

Collégial du Séminaire de Sherbrooke

Dec

Université de Sherbrooke

Bachelor of Business Administration - BBA