Karina Bermeo

Experience

1. Associate Director, Account Management and Custom Solutions

   WebMD

   Sep 2022 — Present · New York, NY, US

   Head of custom solutions, leading conversations with internal teams and gauging feasibility, scoping budgets and documenting process to implement products that are not part of the standard suite of consumer products Manage a portfolio of over 100+ digital sponsorship campaigns including CRM, social posts, branded destinations and editorial content, with multiple bio-pharmaceutical, consumer and health system clients Subject matter expert for various consumer products developed by our pharma and CPG department; develop processes documentation, conduct trainings and troubleshoot issues Partner with cross-functional teams and stakeholders to execute and manage campaign development needs and process improvement efforts Deliver post-campaign launch reports to provide optimization recommendations through monthly data analysis Ensured all project priorities, milestones, and deliverables are clearly communicated and understood by each project team member Manage a team of Senior Account Managers - provide bi-annual feedback evaluations, conduct one on ones, execute trainings and coaching

Education

• NYU Stern School of Business

  Executive Master of Business Administration, Specialization in Marketing; Tech and Operations, Graduate

  2021 — 2023

• Penn State University

  BA, Advertising; International Studies

  2007 — 2011