Karina Allen

About Karina Allen

Marketing leader with 10+ years of cross-border experience in brand management and digital strategy. My career began in Europe, expanded across both U.S. coasts, and has now brought me to Miami as Associate Director of Marketing at JeffreyGroup. I specialize in transforming complex technologies and business solutions into clear, impactful brand narratives. Combining creativity with data-driven insights, I help global clients achieve measurable growth and influence across North American and Latin American markets.

Experience

1. Associate Marketing Director

   JeffreyGroup

   Jan 2023 — Present

   Lead brand and product marketing initiatives across North America and Latin America, spanning technology, consumer, and enterprise solutions.Design and execute integrated, cross-regional marketing strategies to elevate clients through digital engagement, partnerships, and large-scale events.Build and manage cross-border collaboration networks to ensure brand consistency while adapting to diverse cultural and market environments.Direct cross-functional teams to help international clients maintain competitive leadership in highly dynamic industries.

Education

• Uniwersytet Jagielloński w Krakowie

  Marketing

  2003 — 2008

• Stanford University

  Master of Business Administration - MBA

  2010 — 2011