Karin Tracy

About Karin Tracy

With over 25 years of experience in the retail and fashion industry, I am passionate about driving digital transformation and growth for brands and businesses. As the Head of Industry, Retail, Fashion, Beauty, Luxury at Meta, I lead a team of experts who help clients leverage the power of social media, through advanced innovation in ecomm and omni channel product development to drive maximum impact for those industries. I started my time at Meta 8 years ago, building the beauty practice from the ground up, where I partnered with leading beauty brands and publishers to create innovative campaigns and content to drive brand affinity and sales, transforming an entire industry to mobile first marketing. Before joining Facebook, I had a successful career in the publishing industry, where I held various leadership roles at Time Inc, Condé Nast, and Hearst Magazines, overseeing the sales, marketing, and digital strategies of some of the most iconic fashion and lifestyle magazines. My core competencies include expertise in retail, digital media, social media marketing, digital strategy, content creation, brand partnerships, and consumer insights. My passion lies with building teams and cultures where people and businesses thrive.

Experience

1. Group Lead, Retail & E-commerce

   Meta

   Mar 2025 — Present

Education

• Fashion Institute of Technology

  Bachelor of Science (BS), Marketing

  1989 — 1993

Skills

• Publishing
• Microsoft Publisher
• Advertising
• Magazines
• Integrated Marketing
• Social Media Marketing
• Digital Strategy
• Content Strategy
• Online Advertising
• Digital Marketing
• Digital Media