Karin Richey

About Karin Richey

I believe every brand has a story. My job is to ensure that story is told in a way that…

Experience

1. Marketing & Communications Specialist

   Thermionics Laboratory, Inc

   Jul 2023 — Present · Hayward, CA, US

   Led a company-wide rebranding initiative, ensuring a consistent and modernized brand identity.*Managed the transition of Thermionics.com and TMPI.us to a new website and content management system, enhancing functionality and user experience.*Developed and launched the company’s mass email marketing program, increasing engagement and outreach.*Designed and produced company merchandise, as well as print and tradeshow marketing materials, to strengthen brand visibility.*Supported recruitment efforts by coordinating interviews and managing onboarding documentation for new employees.*Created and executed a high-impact marketing campaign featured on the homepage of a major digital magazine with tens of thousands of subscribers.*Identified critical inefficiencies with our hosting and maintenance provider, researched competitive alternatives, and led a seamless transition to a new partner, improving performance, reliability, and cost-effectiveness.*Spearheaded all website content updates including creating a new returns process and optimizing user experience throughout the site.

Skills

• Photoshop
• Fundraising
• Social Media
• Social Networking
• Community Outreach
• Adobe Illustrator
• Illustrator
• Marketing
• Web Design
• Training
• Indesign
• Nonprofits
• Public Speaking
• Social Media Marketing
• Leadership
• Event Planning
• SEO
• Mac
• Graphic Design
• Theatre