Karin Ratchinsky
Global Brand & Industries Marketing at Salesforce
- Role
- Healthcare & Life Sciences Marketing Salesforce at Salesforce
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Karin Ratchinsky
I have a 15-year track record of high growth technology sales driven through ideating and executing targeted, unified, data driven go to market strategies. By articulating value in the context of the customer, and aligning with sales, product and technology partners, I have built tangible brand equity and accelerated revenue growth across global industries. I am a tenacious self-starter, collaborator to the core and am passionate about the impact technology has on enabling global industries.
Experience
Healthcare & Life Sciences Marketing Salesforce
May 2021 — Present · Denver, CO, US
Ideated and executed highly successful X-OU AI thought leadership program which generated $5M in pipeline in 8 months. Content I co-authorized drove 96% form fill rate, 6+ min viewing timeExpanded program across 4 additional industries to shape AI go to market & executive positioningCollaborate with sales to identify high value customer stories. Delivered presentations at HIMSS, Dreamforce, and in more scaled efforts including webinars and customer case studies Spearheaded industry roundtables at WTNY, expanded to TC & Dreamforce based on successIndustry blog contributor, AI piece received 26.5K impressions in 10 days, with 550 unique sessionsOwned highly successful go to market strategy. Led X-OU Vive 300+ attendee,$100M+ PiR event.
Education
University of Victoria
BComm, Entrepreneurship & Marketing
2000 — 2004
EDHEC Business School
Database Management & International Economics
2003 — 2004
Trinity College Dublin
MBA, International Business Strategy
2005 — 2006
Skills
- Competitive Analysis
- Market Analysis
- Customer Retention
- Marketing
- Forecasting
- Business Development
- Strategy
- Product Management
- Salesforce.com
- Integrated Marketing
- Business Strategy
- Marketing Strategy
- Direct Marketing
- Go-to-Market Strategy
- Product Marketing
- Sales
- Telecommunications
- Analysis
- Business Planning
- Leadership
- Strategic Partnerships
- Marketing Communications
- Segmentation
- Budgets
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.