Karin Koch

Management @Moët Hennessy

New York, NY, US

Although the U.S. wine industry in general has a low market share and the threat of substitutes is high, as the domestic wine policy advances, it caters to different levels of domestic consumer demand and produces wine products according to different needs. The mid-range and high-end markets are in formation and should be enriched with brands based on consumer characteristics to capture a variety of different markets.